Britomart Black Card
Britomart is a vibrant nine-block precinct at the centre of waterfront Auckland. The Britomart Black Card is a gift card that can be redeemed at any one of the 65+ participating shops, bars, cafes, restaurants and health and beauty businesses at Britomart.
The campaign brief was to create an illustrated version of a flat-lay photograph to promote the Britomart Black Card. Starting with a Father’s Day promotion the campaign was then extended to illustrated imagery for Food, Beauty and Activity.